How important is color?
Color is critical for manufacturers evaluating automobile designs in consumer clinics years before manufacturing.
Black makes a car look smaller, says Bryan Nesbitt, General Motors’ executive director for North America exterior design and global architecture strategy. The color white makes an automobile seem bigger.
The safest bet for a consumer clinic? Silver.
Nesbitt adds, “That is remarkable, even in our clinic evaluation process with consumers, you cannot exhibit a red automobile because some people enjoy it, other people don’t.
“They can’t see through the color. It will be like, ‘It is hard for me to look at. I don’t like red cars.’ Therefore you must balance those polarizing factors.
“We’re going out in silver. Let’s just evaluate the design of the vehicle, not color combinations. Then it’s simply incredible. You can change the persona.”
He believes that this method is vital in a worldwide market since different hues have different regional preferences.
It’s no surprise that manufacturers like Ford and Chrysler were anxious when Merck KGaA’s paint production in Japan shut down after the March 11 earthquake, endangering delivery of vehicles coated with the Xirallic pigment in metallic black and red.
“It may be the exact same interesting pieces and just altering the color will make it acceptable in a market,” says Nesbitt.
Which color makes car bigger?
White creates the illusion of enhanced size. So even compact cars look bigger than their actual size, and top-end cars look majestic in white.
What color is most attractive in a car?
White, black, gray, and silver remain to be the greatest automotive colors.
What colors make things look bigger?
So, what colors make a room seem larger? For an optimum effect, go with soft tones like off-white, blues, and greens, and always remember that brighter rooms feel bigger and more inviting.
What is the classiest color for a car?
White, black, silver, and gray are regularly linked with luxury and affluent social standing. They are sleek and frequently seen as “classy,” especially when contrasted to “loud” automobile colors such as yellow and red. When considering practicality, sliver and gray hues are much easier to keep clean.
Makenzie Berke is Interior Repair Manager at ColorProTech. He writes about technology, answer questions about car topics that people want to know